Most loan officers don’t own their brand.
Their company does.
Their CRM might.
Their marketing vendor probably does.
And if they left tomorrow, all those past clients, leads, and hard-earned relationships? Gone. Poof. Out the door with them.
That’s the problem Deven Gillen is solving.
He’s the founder of Hova Digital, a CRM and marketing agency built specifically for loan officers — but not just for “more automation” or another snapshot template.
This is about ownership, authenticity, and making your business actually feel like yours again.
If you’re a LO tired of being just another face on your company’s templated website… keep reading.
From Accidental Marketer to Go High Level Pro
Deven didn’t start off as some tech genius building out funnels.
He got into the mortgage world when he was 18, just married, and suddenly expecting a baby. Like many of us, he kind of “fell” into the industry. But his entry point wasn’t origination — it was marketing and CRM management.
He was the kid who, in his words, “looked like he knew about social media” — so a mortgage company hired him to run their CRM campaigns.
What he found was this: every LO was getting the same junk.
Holiday emails. Recipe spam. Templates that led nowhere.
And worst of all — nobody remembered the loan officer’s name.
That’s where the idea for Hova Digital was born.
A CRM That Actually Works Like You Do
Most CRMs are made for corporate marketing departments. Not humans.
Deven flipped that model. Here’s how:
- Every client gets a custom build. No “snapshot and ghost” here.
- He integrates video into everything. Because people remember faces, not fonts.
- He helps you own your domain, your website, your brand — even if you switch companies.
And the platform he uses? Go High Level. But not just any version — his version is built out specifically for mortgage pros, with custom video scripts, automations, and campaigns tailored to how you work.
This isn’t another CRM plug-and-play. It’s personal brand infrastructure.
