Mortgage Marketing


Busting the 20% Down Payment Myth: Empowering Homebuyers with Mortgage Marvels!

🔑 Humpday Tip for all Marketers.🔑 and since everyone is a marketer this is for you.

This is a mortgage example, but some myths need busting regardless of what you sell.

🤔 Did you know that many would-be first-time homeowners still think they need a 20% down payment to buy their dream home? 🤯 Crazy but True!

As a Mortgage Marketer, we must be on a mission 🔍 Daily, Weekly, and Monthly to actively debunk this myth. 📆🔨  Keep messaging over and over until it is boring for you and by all means of communication possible.  Who has carrier pigeons?

🏆 Marketing Goal:  The goal of your marketing strategy shouldbe to be there when a potential homebuyer has a need problem that needs a solution.   Identifying problems and 🎯 Providing solutions is what we do!

⏰ Always Adding Value: Since we can’t predict when they’ll need us, let’s always be adding value. 🌟

💪🏡  If you want to do more business, it is out there but must be earned.

Here is an AI example of the type of messaging that should be going out all the time from you. Use all the senses on multiple platforms Words, Pictures, and Videos to tell stories and stay consistent.

 

Attention all aspiring homeowners! 🏠 Are you still under the misconception that you need a hefty 20% down payment to purchase your dream home? 🤔 Think again! 🚀Here are some game-changing facts you need to know:1️⃣ ADU Income for FHA Loans: You can now use income from an Accessory Dwelling Unit (ADU) to qualify for an FHA loan! That’s right, your additional rental income can help you step onto the homeownership ladder. 🏡💰2️⃣ 4-Unit Property with 5% Down: Want to invest in a 4-unit owner-occupied property? You can do it with as little as 5% down on a standard Conventional loan! 🏘️💸3️⃣ Rental Income and Bank Statement Loans: Need more flexibility? Combine rental income with a Bank statement loan to qualify for a 1-4 family property. 📈🏡Let’s break the myth and empower first-time home buyers with these incredible opportunities! Share this message to spread the word. 🌟#HomeOwnership #mortgagebroker #FirstTimeHomeBuyers #FinancialFreedom

PS 🏅 If you are a Mortgage Broker and looking for creative ways to do more business in 2024 send me a message as we have a couple of spots open for a Broker Bootcamp program we are launching. #mortgagebroker #coaching #domore #skills Scott Muska

John Jurkovich (The Broker Builder)

My name is John Jurkovich aka "The Mortgage Broker Builder". I've been building mortgage companies and running sales teams for the last 3+ Decades. I recently decided it was time to take my knowledge and experience to the world of Bankers And Brokers so we can grow the future of the mini broker!

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>