Mortgage Mindset, Mortgage Sales, Mortgage Trainings, Random Stuff

Elevating Your Real Estate Game: Insights & Strategies for Success

John Jurkovich (The Broker Builder)
May 31, 2024

Navigating the world of real estate can be a complex journey, especially for those new to the field. Leila Modetz, a dedicated and passionate real estate broker, has built a reputation for her hands-on approach, commitment to client education, and innovative strategies. Today, we delve into Leila’s story, exploring her journey into real estate, her unique approach to the industry, and her insights on current market trends.

Leila’s Journey into Real Estate

From Accounting to Real Estate

Leila Modetz’s path to real estate wasn’t a straightforward one. With an accounting degree from a Florida college, she spent a decade in the accounting field. However, a series of personal challenges prompted her to reconsider her career. Seeking more fulfillment, Leila decided to explore real estate. Six years ago, she completed a real estate course, passed her Michigan exam, and began her new career with determination and enthusiasm.

The Catalyst for Change

Leila’s shift from accounting to real estate was driven by a need for more meaningful work. Significant personal losses led her to reevaluate her life’s priorities and pursue a career that aligned more closely with her passions. This pivotal moment reflects a common entrepreneurial theme: real change often happens when the discomfort of staying the same outweighs the challenges of embarking on a new path.

Learning the Ropes in Real Estate

The Importance of Education

Starting with a basic real estate course provides an essential foundation, but Leila quickly realized that the complexities of the field demand continuous education and a deep industry understanding. Real estate agents are essentially business owners, responsible for generating revenue and managing clients. To be successful, it’s crucial to go beyond initial training by seeking further knowledge and experience.

Interviewing at various brokerages can be an excellent way to learn about different commission structures, royalty fees, and the services each brokerage offers. This approach helps aspiring agents understand the nuances of the industry and make informed decisions about where to start their careers.

First Steps in Real Estate

Choosing the right brokerage to begin your career is vital. Opt for a firm with a solid community reputation and experienced mentors who can provide guidance. Spending time with top producers and learning from their practices can significantly enhance your skills and confidence. A brokerage where the owner or senior agents are actively involved in daily operations can offer invaluable insights and mentorship.

Building a strong foundation in the early years of your career, through both practical experience and continued education, is crucial for long-term success in real estate.


Building a Personal Brand

The Evolution of MOD’s Dream Home Collective

Leila’s brand, MOD’s Dream Home Collective, has undergone several evolutions. Initially leveraging her family’s recognized name, she combined it with her vision for her real estate business. She highlights the importance of consistent branding across all platforms, including business cards and for-sale signs, and underscores the value of a professional headshot.

Staging as a Differentiator

A key aspect of MOD’s service is the commitment to staging homes. Every home deserves to be staged with actual furniture and décor, not just virtually. This approach helps potential buyers visualize the space, making it more appealing and often leading to quicker sales at higher prices.

Navigating Challenges in the Real Estate Market

Educating First-Time Home Buyers

Leila has a passion for working with first-time home buyers. She guides them through the home buying process, ensuring they understand what to look for in a property. By attending inspections and appraisals, she provides her clients with comprehensive support, helping them make informed decisions.

Adapting to Market Changes

The current real estate market presents numerous challenges, including low inventory and high competition. Buyers today often prefer move-in-ready homes and are willing to pay a premium for them. It’s important to educate buyers about the value of investing in homes that may need some work, which can lead to significant equity gains.

Embracing Technology and Cutting-Edge Financing Options

Real estate agents can utilize cutting-edge financing options, such as cross-collateralization bridge loans, to help buyers transition smoothly from one home to another. These programs are particularly beneficial for those looking to downsize or move quickly in a competitive market.

Leila’s dedication to her clients is evident in her hands-on approach. She’s involved in every aspect of the sale, from staging to marketing to closing. Her innovative approach to staging, commitment to client education, and strategic use of technology make her a valuable resource for anyone looking to buy or sell a home. As she continues to evolve her brand and adapt to market changes, Leila remains a shining example of excellence in real estate.

Connect with Leila Modetz:


Phone Number: +1 248-600-5878

Official Website:




Youtube Channel:

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John Jurkovich (The Broker Builder)

My name is John Jurkovich aka "The Mortgage Broker Builder". I've been building mortgage companies and running sales teams for the last 3+ Decades. I recently decided it was time to take my knowledge and experience to the world of Bankers And Brokers so we can grow the future of the mini broker!

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