Let’s keep it simple. In this blog, I want to share with you my journey of transforming social media likes into actual leads and, ultimately, closed loans.
Feel, Felt, Found: Turning Likes into Leads
Fact: I feel like many of us are pretty good at driving business through social media. However, over the years, I’ve felt we often struggle to convert those likes into real leads. What I’ve found is that there are tools one can use to significantly kickstart this transformation, effectively turning social media engagement into tangible business opportunities.
The Mortgage Broker Toolbox
Over the past 12 months, Josh Jurkovich, and IÂ have developed a comprehensive toolbox designed to help brokers like you attract leads and build strong relationships with real estate agents. This toolbox is packed with various playbooks and tools aimed at adding value to our clients and partners long before a transaction occurs.
Key Tools in the Toolbox
Riches in the Niches
- This foundational program is close to my heart. It helps us engage with real estate agents by offering value beyond traditional selling points like fast loan closures or competitive pricing. It provides a step-by-step guide to leveraging niche programs and building meaningful relationships with agents.
Local Authority Builder
- With this tool, I’ve positioned myself as a local authority by interviewing local business owners and promoting their businesses. This strategy not only adds value to the community but also helps build a strong local presence and network.
Likes to Leads Playbook
- This playbook has been a game-changer, showing me how to convert social media likes into leads using lead magnets. Lead magnets are valuable resources that we can offer to potential clients in exchange for their contact information, nurturing them through their buying journey.
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The Six L’s of Social Media
I’ve developed a social media philosophy centered around six L’s:
- Loser: Accepting that initial efforts may not gain traction.
- Learning: Educating the audience with valuable content.
- Laughter: Making content engaging and entertaining.
- Likes: Focusing on gaining engagement through valuable posts.
- Leads: Converting engagement into contact information.
- Loans: Turning leads into closed deals.
Building Long-Term Relationships
I can’t stress enough the importance of nurturing leads over time, not just focusing on immediate transactions. This approach has helped me build a pipeline of clients who will do business with me throughout my career, rather than just in the short term.
The Future of Mortgage Brokerage
As our industry evolves, it’s crucial to adapt by leveraging technology and innovative marketing strategies. Tools like Finn Locker provide a comprehensive platform for clients to monitor their financial readiness for homeownership while keeping their data secure and private.
The Value of Lead Magnets
Lead magnets have become essential for capturing early-stage buyers. Some examples I use include first-time homebuyer courses, financial readiness assessments, and educational webinars. By offering these resources, we can engage potential clients long before they are ready to transact.
The FinToolbox Test Launch
One of the most exciting developments in our journey has been the creation and test launch of the FinToolbox. This innovative tool is designed to bring all the essential elements of our toolbox together in a seamless, user-friendly app. The FinToolbox integrates FinLocker’s capabilities with our educational resources, providing a comprehensive solution for mortgage brokers.
Imagine having an app that allows you to invite clients and partners to monitor their financial readiness for homeownership, track their credit scores, and understand loan programs—all while keeping their data secure. The FinToolbox does just that. It’s a powerful lead magnet in itself, offering immense value to potential clients and making it easier for brokers to build and nurture relationships.
We are currently in the beta phase of the FinToolbox, working closely with a small group of brokers to refine the app and ensure it meets the highest standards. I believe the FinToolbox will soon become an indispensable tool for brokers everywhere.
My team at The Mortgage Broker Builder, Josh and I are committed to helping brokers stay ahead in a competitive market. Through our toolbox of innovative tools and strategies, we can help transform your businesses, build lasting relationships, and ultimately succeed in this ever-changing industry.
Let’s take this journey together. Join the FinToolbox test group and start elevating your mortgage brokerage businesses to new heights!
Sign up for the FinToolbox Pre-Launch: fintoolbox.io
Watch Episode on the FinLocker Demo:Â Â https://www.youtube.com/watch?v=hvs7AxJinXc&t=16s
Join The Mortgage Broker Builder Circle Community: https://app.themortgagebrokerbuilder.com/getting-started
