Why 90% FAIL in Mortgage Sales with John Jurkovich

In this episode of Test. Fail. Learn. Grow., we sit down with John Jurkovich, founder of 1440 Consulting and The Mortgage Broker Builder, whose decades-long career in sales and nearly three decades in the mortgage industry has been defined by bold pivots, sharp insights, and a relentless focus on building businesses that actually work. From coaching thousands of brokers to scaling high-performing sales teams, John’s superpower is helping people identify the one constraint holding them back and breaking through it. But he didn’t always get it right. In this candid conversation, John opens up about how building a “Ferrari” of tools and features nearly stalled his own growth and why clarity always trumps complexity. Join us as John shares his path from overbuilding to simplifying, from selling features to selling certainty, and from burnout to alignment. This episode is packed with frameworks, mindset shifts, and hard-won lessons that will resonate with anyone leading a business or trying to make better use of their 1,440 minutes a day.