If you’re a loan officer or real estate agent trying to grow your business, you already know the struggle: there’s more data out there than ever before, but turning it into something useful feels like chasing your tail. That’s why I brought Thomas Seelbinder from Model Match on the podcast—because what they’re doing with data is absolutely mind-blowing.
If you’ve ever wondered how to get smarter, not just busier, with your outreach, this one’s for you.
The Data Dilemma: Too Much, Too Messy
We’ve all been there: you know there’s info out there that could help you close more deals or build better partnerships, but it’s buried in public records, spreadsheets, and systems that cost a fortune. As Thomas said, “Historically, dealing with this data has been very expensive and very large. It requires what I call the art behind the science.”
Model Match takes all that overwhelming, messy data and packages it in a way that makes sense. Whether you’re a loan officer, a recruiter, or just trying to identify the right real estate agents to build relationships with, Model Match simplifies everything.
So, What Exactly Does Model Match Do?
Model Match is like your personal data wizard. It pulls mortgage and real estate data from public records and MLS databases, then gives you tools to sort, filter, and actually use it. You can see who’s doing what in your market, which agents are heavy on listings vs. buyers, and even which loan officers are crushing it in your territory.
And the best part? It makes “cold calling” a thing of the past. Instead of guessing who to reach out to, Model Match gives you the kind of intel that makes every call warm. As Thomas put it, “When you pick up the phone, it’s no longer a cold call because you already know the answers to the questions you’re asking.”
