Let’s get real—if you’re in the mortgage business, you know the grind. But here’s the deal: hard work alone won’t cut it anymore. If you want to stay competitive, close more loans, and grow your business, you need the right tech stack. Period. And if there’s one tool I’d bet my career on, it’s Floify.
I’ve seen a lot of systems in my 27 years in the business. Most promise big things, but few deliver. Floify? It’s different. Whether you’re a solo broker or scaling to hundreds of loan officers, this platform is the secret weapon top brokers use to dominate their markets. Let me tell you why.
The Mortgage Tech Game Has Changed
Back in the day, running a mortgage business meant spreadsheets, phone calls, and a whole lot of manual work. Fast-forward to today, and it’s all about automation, efficiency, and a seamless borrower experience.
When Floify first hit the scene, it was a game-changer—helping brokers move from clunky systems to sleek, online platforms. Now? It’s evolved into a tool that does it all, from managing borrower applications to building Realtor partnerships.
Nick Tarsi, one of Floify’s earliest team members, put it best: “We’re not just a POS. We’re a platform that grows with you, whether you’re just starting out or running one of the biggest shops in the country.”
Why Every Broker Needs Floify
Let me break it down. Brokers today don’t just need tech—they need the right tech. That’s what separates the top producers from the ones struggling to keep up. Floify checks all the boxes:
Plug-and-Play Simplicity
Floify is built for brokers who don’t have time to mess around. You can be up and running in 48 hours—no coding, no headaches. It’s easy to customize, but if you just want to hit the ground running, the default settings work right out of the box.
Built-In Tools That Save You Money
Forget paying extra for eSign or verification tools. Floify includes compliant eSign functionality and verification of income and employment at a fraction of the cost of other vendors. That’s money back in your pocket.
Borrower Accessibility for Every Market
Here’s a killer feature: Spanish subtitles for borrower applications. This is huge. If you’re in a market with Spanish-speaking clients, this eliminates barriers and opens up opportunities.
Realtor Portals That Build Loyalty
Want to lock down your Realtor relationships? Floify’s Realtor portals give your referral partners real-time updates, reducing the back-and-forth and making you look like an absolute pro. Realtors love working with brokers who make their lives easier, and this tool does just that.
