Win More Business by Being More Visible

Three Big Mistakes You’re Probably Making with Video

Mike didn’t hold back when I asked him about common video marketing screw-ups. Here’s where most people get it wrong:

1. Not Showing Up Enough
   One video isn’t going to cut it. Neither are two or three a month. If you’re serious about this, you need to post two to three times a week. Consistency builds trust, and trust builds business.
2. Quitting Too Soon
   This isn’t a quick win. It’s a long game. Mike’s clients start seeing results after six to 12 months of consistent effort. If you’re not ready to commit, don’t bother starting.
3. Talking About Yourself
   Nobody cares about your product or how long you’ve been in business—at least not at first. What they care about is how you can solve their problem. Stop pitching and start helping.

How to Structure a Video That Doesn’t Suck

Mike broke this down so simply, even I can’t mess it up. If you want your videos to actually work, here’s the formula:

1. Hook
   Grab attention right away. No fluff, no long intros. For example: “Self-employed and sick of mortgage headaches? Let’s fix that.”
2. Problem
   Call out the issue your audience is dealing with. Example: “Traditional mortgages aren’t built for entrepreneurs—they rely on outdated income calculations.”
3. Solution
   Show them how you can help. Example: “We partner with lenders who use bank statements, not just tax returns, to figure out your real income.”
4. Credibility
   This is where you flex (a little). Share why you’re qualified to help. Example: “I’ve been doing this for 20 years and have helped hundreds of self-employed borrowers just like you.”
5. Call to Action
   Invite them to take the next step. It doesn’t have to be pushy. A simple, “Reach out if you want to chat,” works wonders.

Visibility is Everything

Mike made an incredible point: We see 3,000 to 5,000 brands a day without even realizing it. So, how do you stand out?

You show up. Often.

Your audience is already on LinkedIn, Instagram, TikTok, or YouTube. If you’re not there, someone else is taking your spot.

It’s Not Too Late—Start Today

Look, I get it. Starting feels overwhelming. But the only way to win this game is to get in it. As Mike said, “The best time to start was yesterday. The second best time is today.”

If you’re ready to make video a part of your strategy but don’t know where to start, hit up Mike and his team at Red Button Media. They’ll take one hour of your time and turn it into a month of killer content.

And if you’re not quite ready for that level, start small. Grab your phone, hit record, and talk about something you know.

Final Thoughts: It’s Time to Step Up

If there’s one thing I want you to take away from this, it’s this: Your brand is your biggest long-term asset. The videos you make today will still be working for you years down the road.

So, stop waiting. Start creating. And if you need help, reach out—to Mike, to me, or to anyone who can guide you. Just don’t sit on the sidelines while the competition runs the game.

Let’s get to work.