Sales, systems, marketing, and mindset for loan officers and mortgage brokers.
Mortgage Systems & Tech
Some CRMs overpromise. Most underdeliver. And almost none of them were built by actual mortgage pros who lived the pain of trying to juggle a pipeline, chase leads, manage agents,…
May 1, 2025 · 5 min read
Mortgage Sales
Most mortgage companies aren’t exactly known for innovation. But every so often, you run into someone who’s playing chess while the rest of the industry is still figuring out checkers.…
Apr 17, 2025 · 5 min read
Mortgage Marketing
If you’re in the mortgage business and still trying to build your pipeline the way you did five years ago, you’re probably feeling the pain right now. Lead gen is…
Apr 10, 2025 · 5 min read
Mortgage Marketing
If you’re a loan officer in today’s market and still think you don’t need a website, you’re already losing deals. Anthony Balsamo, founder of Vonk Digital, has spent over a…
Mar 31, 2025 · 6 min read
Mortgage Marketing
Most loan officers aren’t losing business because they lack leads. They’re losing business because their leads are leaking out of a broken system—and they don’t even know it’s happening. If…
Mar 5, 2025 · 5 min read
Mortgage Marketing
If you’re a loan officer grinding through this market, you know the struggle. You’re closing deals, working your pipeline, and chasing new business—but what about the clients you’ve already helped?…
Feb 26, 2025 · 5 min read
Mortgage Marketing
Let’s cut the fluff—if you’re a mortgage or real estate professional using social media just to “get likes,” you’re doing it wrong. Social media isn’t just a digital billboard—it’s a…
Feb 19, 2025 · 5 min read
Mortgage Marketing
The mortgage industry is in a full-on tech revolution. If you think you can keep doing business the way you did 10 years ago and survive, you’re dead wrong. The…
Feb 5, 2025 · 5 min read
Mortgage Mindset
Let’s be honest—coming up with a down payment is the single biggest challenge for homebuyers today. With the average first-time homebuyer now clocking in at 38 years old, saving for…
Jan 30, 2025 · 5 min read
Mortgage Mindset
If there’s one thing that makes mortgage professionals sweat, it’s trying to keep up with the ever-shifting mortgage market. Between Fed meetings, inflation data, and bond prices, it’s easy to…
Dec 30, 2024 · 4 min read